Make your life more colourful with the renewed Pécsi Premium Radler!

According to the History, the Radler was invented by a Bavarian restaurant owner in the early 1920s, when several groups of thirsty cyclists filled his inn at the same time. Driven by a sudden idea he offered a beer mixed with lemonade for them. That’s why the drink is called Radler, which means cyclist.

The flavoured brand of the Pécsi Brewery was the first Hungarian product of this type. While we were designing, we dreamed up a new design based on the origin of the Radler, which would fit in with Hungary’s oldest operating brewery, yet creates a fresh and modern effect.

In addition to the vintage effect of the logo and graphics is dominated by a continuous wave motif, vibrant colours and typographic elements. It was an important aspect of the products to have an exciting-playful look both on their own and side by side.

The bike that appears on the Lemon Radler, in addition to referring to Radler’s history of origin, with the roller skates and scooter motif featured on other products, also demonstrates that you can ride boldly after consuming our alcohol-free.